Admeld Boosts EMEA Team with Appointment of Nicole Pruess
Online advertising operations veteran to lead platform partnerships
London, UK - March 2, 2011 – Admeld, the company that helps the world’s top online publishers sell ads smarter, today named Nicole Pruess as director of platform partnerships for EMEA. In this role, based in Admeld’s London office, Nicole will be charged with helping European publishers understand the advertising technology landscape, and develop relationships with key media buying and data partners.
Nicole has extensive experience in the online advertising market in both Europe and the US. Most recently, she served as vice-president, product and platform services at Adify. Prior to that she was a product specialist at DoubleClick, where she helped launch the DART Network Builder. Nicole also served as director for ad operations at MTV Networks. In this newly created role, she will report to Jason Kelly, Admeld’s chief media officer.
“Nicole will be an invaluable addition to our team and will help us deliver an even better service to our premium publisher partners in Europe,” said Tom Jenen, EMEA commercial director. “She joins us at an exciting time for the company, Admeld is growing incredibly fast in Europe and we anticipate that the volume of ad spend traded in real time through our system to increase by 500% this year.”
Admeld recently commissioned the first independent study – conducted by Forrester Research – into the size of the real-time bidding (RTB) market in the US. Forrester predicts that RTB spend will rise to $823m in 2011, an increase of 130% on 2010.
Copies of the Forrester report can be downloaded from Admeld.com.