AdMeld Hires Thomas Mendrina as Country Manager for Germany

 

Leading Sell Side Optimization Platform Continues European Expansion

London, UK – September 23, 2010 - AdMeld, the technology platform that helps premium publishers maximize their ad revenues, today announced the appointment of Thomas Mendrina as Country Manager, for Germany, Austria and Switzerland. Mendrina joins AdMeld from Axel Springer AG, where as Head of Commercial Development he was responsible for the publishing group's mobile and performance sales. Prior to that, Mendrina was Country Manager for ValueClick Media Germany. He currently serves as Chairman of the Mobile Advertising Circle (MAC), the association for mobile premium publishers.

"Thomas has a deep understanding of the needs of premium publishers in Germany and Europe as a whole," said Tom Jenen, the Commercial Director EMEA of AdMeld. "His unique mix of publishing industry experience, technical knowledge, and extensive relationships in the region will help AdMeld serve publishers here more effectively than ever. We're excited to have him join the team."

"Coming to AdMeld is a natural next step for me," said Mendrina. "I've always believed that premium publishers must embrace technologies that give them more control over how they sell their ad inventory, and AdMeld's offerings in this space are unparalleled. I look forward to furthering the work they've done around Real Time Bidding (RTB), audience data analysis, and cross platform selling."

Hundreds of the world's top online publishers use AdMeld's technology, including recently-won clients The Daily Mail, Dennis Publishing, ITV, Future Publishing and The Independent (UK). AdMeld also counts Discovery Communications, IAC, News Corporation, Pandora, Thomson Reuters, Telegraaf Media Nederland, and World Wrestling Entertainment® as clients. In aggregate, the company optimizes ads across more than 400 million unique users globally, including for premium publishers in Germany, France, Spain, The Netherlands, Ireland, Italy, and the United Kingdom. AdMeld is also the world's largest, independent sell-side RTB platform.