Admeld Launches Strategic Advisory Services Group
Industry veteran Pooja Kapoor to lead efforts to help large publishers embrace holistic strategies to maximize their digital ad revenue
New York, NY – March 28, 2011– Admeld (www.admeld.com), the company that helps the world’s top online publishers sell ads smarter, today announced the appointment of Pooja Kapoor as director, Strategic Advisory Services (SAS). Kapoor, a seasoned online advertising veteran, will be responsible for developing and leading strategic consulting engagements with the industry’s largest publishers. She will report to Jason Kelly, Admeld’s chief media officer. Kelly was previously VP of strategy and revenue management at Time Inc. Digital, and prior to that he managed numerous strategic consulting engagements for premium publishers at Rapt and Microsoft Advertising.
“In an increasingly complex ecosystem, publishers are looking for guidance on how to realize potential revenue opportunities by evolving their sales, operational, and technical infrastructures,” said Kelly. “Pooja’s expertise will help publishers overcome these challenges and successfully implement strategies to maximize the value of their inventory and audiences.”
Kapoor brings deep industry experience to Admeld. Her background in digital sales strategy, ad operations, and IT has given her an insider’s perspective on the challenges publishers face. Kapoor joins Admeld from Tremor Media, where she was director of global platform technologies. Prior to Tremor Media, Kapoor held senior positions with Tribune Interactive and Outsourced Ad Ops.
“Admeld has always taken a consultative approach to working with its clients,” said Kapoor. “With SAS, we’re expanding the scope of our guidance beyond technology to help publishers optimize all aspects of their digital advertising business. I’m thrilled to join a team with both the passion and ability to help the world’s top publishers succeed.”
Visit Admeld’s blog to read more about Strategic Advisory Services.