Condé Nast Launches Private Ad Exchange
eBay, Macy’s, Sign on For Exclusive Access Through 2011
New York, NY, November 15, 2011 – Condé Nast, home to some of the world’s most iconic brands, has launched a private ad exchange available only to select advertisers through 2011, it was announced today by Drew Schutte, EVP, and chief integration officer at Condé Nast. Inventory from Condé Nast’s entire portfolio of brands will be available at the exchange’s introduction. Price floors will be set with actual CPMs being determined by real-time bidding. eBay and Macy’s are confirmed to have ongoing automated access at launch and will be joined by a few additional, select clients by week’s end. Beginning in 2012, additional advertisers who have committed to growing their digital investment with Condé Nast will be invited to participate in the exchange.
Condé Nast’s display inventory is not available through public ad networks, and with the launch of this private exchange, is the first major magazine publisher to offer such an opportunity to its advertisers.
“We’re very pleased with the response we’ve received from our clients and believe that the private exchange will be a win-win for everyone,” said Mr. Schutte. “We’re able to control both pricing and quality which is important to us, while giving our best clients unique access to our premium inventory and audience.”
The exchange was developed in conjunction with, and is powered by Admeld.
About Condé Nast
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 40 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Follow us on Twitter @CondeNastCorp.
Vice President Corporate Communications and Digital Strategy
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