About
About Us
Now part of Google, Admeld's mission is to keep premium publishers on the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, DSPs, etc.) on their own terms.
Current Admeld customers include NBCUniversal, Answers.com, FOX News, IDG TechNetwork, Discovery, The Weather Channel, and more than 500 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco, London, Berlin, and Toronto.
Leadership
Michael Barrett Chief Executive Officer
Mr. Barrett joined Admeld from Fox Interactive Media, where he was Executive Vice President, Chief Revenue Officer and oversaw worldwide revenue for all properties, including MySpace, IGN, FoxSports.com, Fox.com, AmericanIdol.com and Scout.com. Before Fox, Mr. Barrett held senior sales positions at interactive leaders AOL Media Networks, GeoCities/Yahoo! and Disney Online. Prior to joining Disney, he held senior positions with Meredith Publishing, Newsweek Magazine and Family PC Magazine.
Michael Barrett Chief Executive Officer
Benjamin Barokas President & Co-Founder
Prior to founding Admeld, Ben was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform. Ben serves on the IAB's Networks and Exchanges Committee and is a regular industry speaker on monetization strategies for premium online publishers, yield optimization, data, and Real Time Bidding (RTB).
Benjamin Barokas President & Co-Founder
Brian Adams Co-Founder & Chief Technology Officer
Prior to founding Admeld, Mr. Adams was Vice President of Engineering at JumpTV. Prior to JumpTV, Mr. Adams had been with AOL where he led the development of the AOL Video advertising infrastructure. Prior to AOL, Mr. Adams was a founder of MyBookmarks.com which was sold to Backflip Inc. in 2000 and was a senior engineer at Angelfire.com.
Brian Adams Co-Founder & Chief Technology Officer
Jason Kelly Chief Revenue Officer
Jason joined Admeld from Time Inc., where he was Vice President of Strategy & Revenue Management. Prior to Time Inc., Jason was at Rapt, a part of Advertising and Publisher Solutions at Microsoft. Before that, he spent more than a decade in the airline industry, most recently as the director of revenue management, sales and online distribution for Virgin America.
Jason Kelly Chief Revenue Officer
Brian Kane Chief Operating Officer
Mr. Kane joined Admeld from Google, where he was Director of Publisher Services. He had joined DoubleClick in 1999, where prior to the Google acquisition, he led teams in a wide range of service areas, including Technical Support, Client Implementation, Training and Strategic Consulting. Before that, Mr. Kane was a Manager on the Technical Services team at Bloomberg Financial Markets.
Brian Kane Chief Operating Officer
Jessica Finkelstein General Counsel
Ms. Finkelstein oversees all legal matters for Admeld. She joins the team with experience from AOL, supporting the legal demands of the advertising business. She has also worked as deputy general counsel at a record label, and prior to that, for 6 years as a corporate finance attorney at a wall street law firm. Ms. Finkelstein holds a BS in Applied Economics from Cornell University, and a JD from Georgetown University.
Jessica Finkelstein General Counsel
Marc Theermann VP of Mobile
For more than a decade Mr. Theermann has participated and shaped the mobile marketing industry as an entrepreneur, investor, and senior operating executive. Prior to Admeld he incubated a mobile analytics and media buying dashboard concept at Polaris Ventures, which ultimately became part of Smaato Inc. In 2004, Mr. Theermann co-founded mobile application company Everypoint, where he assisted in raising $14 million in venture funding from three prominent investment firms. In 2000 he founded YellowPepper, one of the world's first mobile marketing companies, which he later sold to a private equity firm. Mr. Theermann holds an MBA degree from Northeastern University, and a Masters in International Management from Thunderbird.
Marc Theermann VP of Mobile
Tom Jenen Commercial Director, EMEA
Tom Jenen heads business development and operations for Admeld throughout Europe and the Middle East. Tom joined Admeld in 2008 after over fifteen years leading global marketing efforts for Media Mind (formerly Eyeblaster), Phorm, Falk eSolutions and Opus360/Freeagent.com, and his pre-Internet career as Creative Director with marketing communications and direct marketing agencies. Tom lives in London and holds an MBA from Columbia Business School.
Tom Jenen Commercial Director, EMEA
Locations
