Forrester Research, Inc. Ranks Admeld as a Sell-Side Platform Leader
On January 3, 2012 Forrester Research released an independent report, “The Forrester Wave™: Sell-Side Platforms Q1 2012,” and we’re pleased that they’ve ranked Admeld as a leader.
The Forrester report states that Admeld is one of two vendors that lead the pack because of our highly granular controls for publishers, our proven ability to support a diverse array of sales opportunities, the breadth of our current offering, and our early innovation around features like private exchanges, variable price floor controls, and advertiser-level bid reporting.
It's successes like this that helped lead to our acquisition by Google in 2011. Our teams are hard at work combining the strengths of Admeld and the DoubleClick Ad Exchange to bring publishers the best end-to-end sell side solution.
We couldn’t have gotten here without the support of our publisher partners, so thanks for continuing to put your trust in our team.