Admeld To Be Acquired By Google
I’m happy to say that over the weekend our company entered into an agreement to be acquired by Google. Read Google's post here.
This is an exciting moment for Admeld, not only because it speaks to the quality of our platform, team, and the results we produce for our clients, but also because it underscores Google’s dedication to helping publishers get the most out of the display ad landscape.
What’s driving this relationship is a shared belief that managing display advertising is still far too complicated for publishers, and together Admeld and Google can help address some of the underlying inefficiencies. Though we have no specific integration plans yet, we imagine our combined offerings can help publishers make more informed, efficient, and profitable decisions across all tiers of their inventory.
To a large degree, these are the same inefficiencies that drove Ben Barokas and Brian Adams to found Admeld in late 2007. As former publishers, Ben and Brian knew first-hand the pains of manual ad network optimization, and they envisioned a platform that could automate those processes while helping publishers maximize their revenue.
When I joined Admeld as CEO about 13 months later, the company had dozens of clients, most of whom reported at least a 100% increase in their revenues from ad networks. What’s more, the team had learned that technology, while the foundation of Admeld, wasn’t the full solution. In truth, publishers didn’t want just another platform. They wanted a partner who understood their business and could help them use technology to navigate this increasingly complex space. This mix of expertise and technology still resonates with publishers today, and it will always be the cornerstone of Admeld’s approach.
Over the last two years in particular, display advertising has undergone more innovation than in the previous ten years combined. RTB, data management, private exchanges: the space has come a long way, but despite all the progress, it still has a long way to go. Our goal, together with Google, is to continue to move display advertising forward and ensure that publishers stay on the cutting edge.
Lastly, while the transaction undergoes regulatory review, our two companies will remain independent in the marketplace. We will keep you posted as the process moves forward. In the meantime, to the many friends, clients and partners who have helped us reach this point, thank you for your confidence and trust. Our goal is to continue to serve you, and in this new phase, we’ll be able to do it better than ever.