One of the most exciting things about hosting an event like the Admeld Partner Forum is getting the opportunity to speak with industry leaders about the key developments and challenges they see in the online ad space. At this year's event we managed to speak with a few folks – in front of a camera no less – to get their take on the how they see things shaping up in 2011.

There are a lot of interesting insights in this video collection from a variety of perspectives. From Kurt Edwards of Future Networks on the Publisher side, to Marta Martinez of MediaMath on the DSP side, and Tom Shields of Yieldex on the Yield Management/SSP side, each shares their views on issues such as transparency, developments in RTB, and technology efficiencies on both the buy and sell side.

Take a look and let us know what you think.

The rest of the video content from the Partner Forum can be found here:

Part 1, Part 2, Part 3