Partner Forum Content: Part 1
With the 2011 Admeld Partner Forum in the rear view, we wanted to start getting content from it into your hands. It's not all here, so expect more in the coming days. We'll be adding the full videos of every session. Update 1: The second group of videos is available here. Update 2: Watch the third group of videos.
RTB Hits The Mainstream - A Forrester Report
This report, which we commissioned by Forrester, is the industry's first market sizing of RTB in the US. It was based on a series of in-depth interviews with ad agencies, publishers, and Demand Side Platforms (DSPs), conducted by Forrester over the last two months. Download it here.
The Agency RTB Landscape
A map of the agencies and advertisers we're seeing purchase our clients' inventory via RTB of right now. This version has been updated since we distributed it at the Forum. Get it here.
More of these to come, but in the meantime, here are the rough cuts for The Publisher Panel and the interview with Mike Kelly, President & CEO of The Weather Channel.
What's Next For SSP Technology?
In the afternoon, Admeld's CTO & Co-founder, Brian Adams, spent some time speaking about what we see as the role of the Sell Side Platform, the problems's he's looking to solve for our clients in 2011, and more. We'll be posting the video of Brian's speech soon.