Partner Forum Content: Part 3
As promised, here's some more video goodness from the forum:
RTB Hits the Mainstream
By Michael Greene, Analyst, Forrester
In the day's opening keynote, Michael presented the findings of "RTB Hits the Mainstream", a trend study that includes the industry's first market sizing of RTB in the US. (Get the PDF) Michael also spoke about the roadblocks that stand in the way of an even more agressive expansion of RTB, and what premium publishers should do to stay ahead of the curve.
What's Next For SSP Technology?
By Brian Adams, Co-founder & CTO, Admeld
We previously posted the slides for Brian's presentation, but here's the full video. Brian spoke about the ways Admeld is approaching the opportunities and challenges brought on by the rapid pace of change in the industry.
The Mobile Panel
Moderated by Marc Theermann, VP of Mobile, Admeld
Mobile display saw tremendous traction in 2010. In this panel, top mobile publishers and buyers discussed their perspective on what 2011 will bring, the emergence of mobile RTB, cross-platform audience sales, and the possibilities of location-based targeting.