Poland is Ready for RTB
After visiting the adStandard 2011 Conference in Warsaw last week, it was striking how much interest there is around Real Time Bidding in the Polish advertising market.
Led by Michal Kreczmar, Director for eCommerce and Direct Marketing at Agora, some of the country’s largest publishers and buyers participated in the conversation about RTB. These included: Maciej Wyszynski, Managing Director CEE at Sociomantic Labs, who explained the concept of RTB commerce and how it applies to the Polish advertising market. Also, Sacha Berlik, Founder and MD of Mexad, the Cologne-based Display Engine Marketing Agency, eloquently discussed the complexity of exchange buying.
Admeld’s presentation was focused on a variety of themes, including how publishers can reduce channel conflict, set minimum prices, and increase CPMs and revenue. It’s great to see the same level of healthy debate about RTB happening in Poland as in the US, EU, and around the world. We look forward to continuing to help Polish publishers navigate the space as RTB becomes an increasingly important part of their strategies.