Newsroom
The Huffington Post Taps AdMeld for Ad Network Optimization
Leading News Site Uses New Technology to Maximize Revenues and Operational Efficiency in Today's Challenging Marketplace
New York, NY (April 2, 2009) AdMeld, the leader in ad network optimization for premium publishers, today announced a partnership with The Huffington Post (www.huffpost.com), one of the web's top news destinations. As a result of using AdMeld's technology, The Huffington Post reported a 200% increase in revenues from unsold ad inventory, a greater degree of control and transparency over their network relationships, and a reduction in operational burdens.
AdMeld's technology maximizes publishers' revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. In addition, AdMeld's suite of reporting and management tools protects publishers' brands by keeping them in control and in-the-know about every network ad running on their sites.
James Smith, The Huffington Post's Chief Revenue Officer said, "AdMeld's technology has increased our revenues from ad networks by 200%, providing our team with greater control and understanding of the site's advertisers and revenue, and enabling us to refocus our internal resources towards direct sales: and that's our main mission. It all amounts to a significant competitive advantage, especially in this challenging marketplace."
"Delivering big quantifiable results for premium publishers, such as The Huffington Post, is what we're focused on as a business—and you can see it in everything we do, from the design of our technology to the backgrounds of our people," said Michael Barrett, CEO of AdMeld.
