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Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory
NEW YORK, NY – August 11, 2009 – AdMeld, the leader in ad network optimization for premium publishers, today announced a partnership with Pandora (www.pandora.com), the leading Internet radio and music discovery service. During Q209, AdMeld's optimization technology generated a 95% increase in Pandora's yield from discretionary ad inventory and a significant reduction in operational burdens.
John Trimble, Chief Revenue Officer at Pandora said, "AdMeld's technology solves a problem that's affected large online publishers for more than a decade: How do you maximize revenues from your discretionary ad inventory without wasting a lot of time and resources? As a result, our yield from discretionary ads has increased by 95%, we've gained more insight into how those ads are performing, and our team is able to focus more effort on premium, direct-sold opportunities–the most important part of our business."
AdMeld's technology maximizes publishers' revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers' brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.
"In this or any economic climate, its critical for global content providers such as Pandora to derive the most value possible from their ad inventories and internal resources," said Michael Barrett, CEO of AdMeld. "We built AdMeld to help the world's largest publishers meet these objectives, and with more than 70 premium organizations using it worldwide, including IAC, Discovery Communications, FOX News and now Pandora, we've proven that our technology consistently delivers."
