Admeld

Overview

AdMeld was founded by ad ops veterans FOR ad ops colleagues. We make digital advertising more profitable and efficient. Our cutting edge technology unites disparate network and exchange data in one friendly user interface and provides powerful real time analysis. We ensure that publishers get the highest price for their inventory.

Opportunity

• Aggregated Demand

  
  AdMeld believes publishers should have the freedom of working with as many networks as necessary to make the highest return on their entire body of under-valued inventory. Our platform can increase revenue significantly while reducing the resources to pull reports, evaluate data and re-prioritize campaigns in a traditional ad server.

• Network and Exchange Pairing

  
  AdMeld's encyclopedic and advanced knowledge of advertising networks and exchanges is always working for you. AdMeld is constantly evaluating the inventory market.

Optimization

• Data

  
  AdMeld optimization couples cutting edge mathematics with automated decision making to drive revenue ever higher. The mathematics component applies time series forecasting, machine learning and econometric techniques to traffic and pacing data to find patterns that maximize revenue
  
  AdMeld recognizes that optimization is not just about raising the effective cost per thousand impressions of a segment of inventory, but instead lifting the value of all inventory.

• Integration

  
  As important as the right mathematical approaches are paramount to success, so is the world-class integration that works within the constraints of today's technological realities and imperfect datasets.
  
  AdMeld has developed and refined robust technology and techniques that are transforming the way businesses manage and profit from their advertising assets.

• Speed

  
  Routing impressions between ad servers involves decision making in milliseconds. AdMeld infrastructure handles billions of impressions with minimum latency.

Clarity

• Single Integrated Interface

  
  See all of the inventory and ad server data in one place. The AdMeld interface will provide you with unparalleled insight into which networks and exchanges are performing best for you, but even more importantly, it tells you why each performs as it does.