|8:00||Breakfast and Registration|
Michael Barrett, CEO, Admeld
Neal Mohan, VP of Display Advertising, Google
|9:20||Keynote Fireside Chat
Moderated by Neal Mohan, VP of Display Advertising, Google
This keynote follow-up will dive deeper into how premium publishers are are engaging in a multi platform world and implementing strategies across tiers of inventory.
|9:50||Product Vision: Evolving Publisher Tools
Brian Adams, Co-Founder & CTO, Admeld
Moderated by Jason Kelly, Chief Revenue Officer, Admeld
In the opening panel, a group of progressive publishers will discuss the techniques they are using to move their businesses forward. For instance, ways to implement new monetization channels, customized multi-platform solutions, and how these efforts are impacting revenue.
|11:15||Buyer/Advertiser Fireside Chat
Moderated by Maureen Little, VP, Business Development, Turn
Moderated by Marc Theermann, VP, Mobile, Admeld
It’s prime time everywhere and closing the gap between mobile and display advertising is making investing in a multi-platform monetization environment attractive. This panel brings together some of the industry’s most innovative buyers and sellers currently engaged in mobile, video and display strategies, to discuss their best practices and ways to overcome infrastructure roadblocks.
|12:15||Buyer/Advertiser Fireside Chat
Moderated by Marta Martinez, CMO, MediaMath
|12:30||Lunch & Optional Breakout Session|
|1:45||Buyer/Advertiser Fireside Chat
Moderated by Greg Coleman, President, Criteo
Moderated by Michael Barrett, CEO, Admeld
In the world of programmatic buying, technology drives the conversation but it’s people who produce results. Publishers are investing heavily in technologies like private exchanges, walling off high quality inventory, and restricting access to only brand campaigns—yet secondary premium spends remain elusive. This panel gathers a cross-section of leading Agencies and Trading Desks who will discuss whether this is an inventory problem, a buy side problem, or if buyers and sellers need to look past technology and bring back the human touch to this rapidly changing marketplace.
|2:45||Wrap Up & Thanks|
'10 on the Park' at The Time Warner Center
60 Columbus Circle
W. 60th St & Broadway, 10th Floor
Entrance on W. 60th St, Next to Mandarin Oriental
New York City