The 3rd Annual Admeld Partner Forum is on Thursday, March 22, 2012 at the Time Warner Center in NYC.
This invite-only event will bring together the industry's top publishing and buy-side executives to discuss the challenges and opportunities they'll face in 2012 and beyond
Speaker List
- Mike Baker
President & CEO, DataXu - Jim Bankoff
Chairman & CEO, Vox Media - Michael Bayle
Senior Vice President and General Manager, ESPN Mobile - Brock Berry
VP at AdTaxi Networks, Digital First Media - David Chiang
VP, Monetization, CBS Interactive - Greg Coleman
President, Criteo - Anna Dix
Digital Marketing Director, Travelers - Paul Dolan
Managing Director, North America, Xaxis - Bob Geiman
President & CEO, EveryScreen Media - Matt Greitzer
Co-Founder & COO, Accordant Media - Shattuck Groome
Managing Partner at Gotham Direct - Sean Kegelman
SVP, Partnerships & Ventures at VivaKi - Maureen Little
VP, Business Development, Turn - Sol Masch
Director, Mobile Advertising, Viacom Media Networks - Marta Martinez
CMO, MediaMath - Jon Miller
Chairman & CEO, Digital Media Group & Chief Digital Officer, News Corporation - Neal Mohan
VP of Display Advertising, Google - Megan Pagliuca
VP, Digital Media, Merkle - James Smith
CRO, Flixster - Jeremy Steinberg
VP, Digital Sales, FOX News - Josh Stinchcomb
VP, Digital Sales, Condé Nast Media Group - Yann Tanini
Vice President, E-Commerce, Redcats USA - Jenna Umbrianna
Platform Media Manager, Hill Holliday - Mimi Wotring
SVP, Strategic Development & Operations, quadrantONE - Julian Zilberbrand
SVP Digital Director, Technology Activation Group Services, Starcom Mediavest Group
Topics
- The Google Display Vision
- The evolution of Private Exchange
- Breaking down silos across tiers of inventory
- Simplifying the publisher stack
- The progression of brand & guaranteed dollars into programmatic buying & Selling
- Cross channel strategies for display, mobile and video
- The evolving role of DSPs and Trading Desks
Agenda
| 8:00 | Breakfast and Registration |
|---|---|
| 9:00 | Introduction Michael Barrett, CEO, Admeld |
| 9:05 | Keynote Neal Mohan, VP of Display Advertising, Google |
| 9:20 | Keynote Fireside Chat Moderated by Neal Mohan, VP of Display Advertising, Google This keynote follow-up will dive deeper into how premium publishers are are engaging in a multi platform world and implementing strategies across tiers of inventory. |
| 9:50 | Product Vision: Evolving Publisher Tools Brian Adams, Co-Founder & CTO, Admeld |
| 10:10 | The Publishers Moderated by Jason Kelly, Chief Revenue Officer, Admeld In the opening panel, a group of progressive publishers will discuss the techniques they are using to move their businesses forward. For instance, ways to implement new monetization channels, customized multi-platform solutions, and how these efforts are impacting revenue. |
| 10:55 | Networking Break |
| 11:15 | Buyer/Advertiser Fireside Chat Moderated by Maureen Little, VP, Business Development, Turn |
| 11:30 | Cross Channel Moderated by Marc Theermann, VP, Mobile, Admeld It’s prime time everywhere and closing the gap between mobile and display advertising is making investing in a multi-platform monetization environment attractive. This panel brings together some of the industry’s most innovative buyers and sellers currently engaged in mobile, video and display strategies, to discuss their best practices and ways to overcome infrastructure roadblocks. |
| 12:15 | Buyer/Advertiser Fireside Chat Moderated by Marta Martinez, CMO, MediaMath |
| 12:30 | Lunch & Optional Breakout Session |
| 1:45 | Buyer/Advertiser Fireside Chat Moderated by Greg Coleman, President, Criteo |
| 2:00 | The Buyers Moderated by Michael Barrett, CEO, Admeld In the world of programmatic buying, technology drives the conversation but it’s people who produce results. Publishers are investing heavily in technologies like private exchanges, walling off high quality inventory, and restricting access to only brand campaigns—yet secondary premium spends remain elusive. This panel gathers a cross-section of leading Agencies and Trading Desks who will discuss whether this is an inventory problem, a buy side problem, or if buyers and sellers need to look past technology and bring back the human touch to this rapidly changing marketplace. |
| 2:45 | Wrap Up & Thanks |
Speakers
- Mike Baker
President & CEO, DataXu - Jim Bankoff
Chairman & CEO, Vox Media - Michael Bayle
Senior Vice President and General Manager, ESPN Mobile - Brock Berry
VP at AdTaxi Networks, Digital First Media - David Chiang
VP, Monetization, CBS Interactive - Greg Coleman
President, Criteo - Anna Dix
Digital Marketing Director, Travelers - Paul Dolan
Managing Director, North America, Xaxis - Bob Geiman
President & CEO, EveryScreen Media - Matt Greitzer
Co-Founder & COO, Accordant Media - Shattuck Groome
Managing Partner at Gotham Direct - Sean Kegelman
SVP, Partnerships & Ventures at VivaKi - Maureen Little
VP, Business Development, Turn - Sol Masch
Director, Mobile Advertising, Viacom Media Networks - Marta Martinez
CMO, MediaMath - Jon Miller
Chairman & CEO, Digital Media Group & Chief Digital Officer, News Corporation - Neal Mohan
VP of Display Advertising, Google - Megan Pagliuca
VP, Digital Media, Merkle - James Smith
CRO, Flixster - Jeremy Steinberg
VP, Digital Sales, FOX News - Josh Stinchcomb
VP, Digital Sales, Condé Nast Media Group - Yann Tanini
Vice President, E-Commerce, Redcats USA - Jenna Umbrianna
Platform Media Manager, Hill Holliday - Mimi Wotring
SVP, Strategic Development & Operations, quadrantONE - Julian Zilberbrand
SVP Digital Director, Technology Activation Group Services, Starcom Mediavest Group
details
'10 on the Park' at The Time Warner Center
60 Columbus Circle
W. 60th St & Broadway, 10th Floor
Entrance on W. 60th St, Next to Mandarin Oriental
New York City