Superior Technology, Superior Results
The core of the AdMeld platform is the industry's most advanced yield optimization engine. It leverages a network of global data centers to process more than 40 billion ad transactions a month, and it optimizes each impression dynamically to maximize your yield at 100% fill. AdMeld works seamlessly across multiple channels (web, mobile) and multiple demand sources including ad networks and Demand Side Platforms (DSPs).
Harness The Power of Real Time Bidding (RTB)
AdMeld is the world's largest, independent sell-side RTB platform. Over the past year, we've led the charge to help publishers harness its power in a safe, transparent environment, and today it represents roughly 20% of the impressions we optimize. Here's what AdMeld RTB means for you:
A New Standard for Selling Ad Inventory
RTB forces buyers to bid for every impression in a real time auction, creating more competition for your inventory.A Direct Line To New Buyers, Budgets & Higher CPMs
AdMeld RTB connects you to every DSP, millions of dollars in fresh ad spends, and average CPMs 2-3x those of ad networks. According to a recent study conducted by Forrester, as much as 30% of digital advertising will be transacted via RTB by year-end 2010.-
A New Level of Control
With AdMeld RTB, you're in control of how each impression is sold, who can buy it, and for how much.
Complete Transparency
Whether it's RTB, traditional networks, or both, AdMeld merges all your performance data into one interface, giving you full transparency into every transaction. See detailed reports about individual demand sources, analyze the data to identify buying patterns, or export it for integration into a variety of analysis tools.
