What We Do
Complete Control Over Your Inventory
With Admeld, you control which buyers can access your inventory, at what rates, and under what circumstances. Reduce channel conflict and protect your revenues with custom price floors and blocks against individual advertisers, audience segments, DSPs, agencies, and a variety of other criteria.
RTB spending will reach $823 million in 2011 ... Premium publishers can either evolve to meet the changing needs of advertisers or play passive defense and let competitors grab market share.
—Forrester Research, Feb. 2011
Real Time Bidding Done Right
About 40% of the revenue Admeld generates for it's clients is through Real Time Bidding (RTB). A year ago it was around 1%. Buyers like RTB because it enables them to target more accurately, and our clients like it because we provide a full range of protections to keep their rates high and unwanted buyers out. The result is that you’ll often earn rates through RTB more than twice those of traditional ad networks.
Brand Protection You Can Count On
Admeld takes a holistic approach to enforcing your business rules. We employ a combination of technology and human vigilance to combat issues such as inappropriate ads, malware and blanks.
- Pre-flight and Continuous Tag Scanning
- Active Block List Management
- Automated Malware Scanning, in partnership with The Media Trust
- Network Latency Detection
- 24/7 Quick-Response Support
FireMeld: The First (and Best) In-Browser Ad Monitoring Tool
It’s been two years since we introduced FireMeld, the industry’s first browser plugin that enables you to instantly identify the buyer of any ad, the rate they paid for it, file a client support ticket, and even turn off an offending ad with a click.