What We Do
A Real Time View Into Your Audience
Most publishers are at a disadvantage because they know less about their audience than the people buying from them. Admeld turns that around by giving you real time insights into the composition and value of your audience.
Sell Smarter With the Industry’s Top Third-Party Data
Advertisers use third party data to make smarter buying decisions, so why can’t you use it to sell smarter? With Admeld, you can. We give you instant access to detailed demographic, behavioral, and contextual data from the industry’s top third party providers, at no extra cost.
Audience Data + Real Time Bids = True Market Intelligence
By cross-referencing all this audience data with pricing data from buyers, Admeld shows you which portions of your audience are in the highest demand and which advertisers are bidding on them. You can use all this to set price floors, block specific buyers, and more.
Package and Sell Custom Audience Segments
Lastly, Admeld enables you to combine data from third parties with your own to create custom audience segments for sales via RTB or through your direct sales team. You can even identify and purchase lookalikes of these users on other Admeld sites, enabling you to expand your monetizable inventory beyond the limits of your own properties.
