What We Do
The Leading Private Exchange Solution
In November of last year, Admeld introduced the industry’s first private ad exchange on behalf of The Weather Channel. A private exchange is a customized, invitation-only marketplace in which a top publisher can make their inventory available to a select group of buyers such as ad agency trading desks and DSPs. The product is a culmination of all the sell-side technology we’ve developed over the past three years.
Industrial-Strength Revenue Maximization
Designed for publishers with audiences of more 30 million unique users a month, Admeld's Private Exchange Solution has all the features of our core platform plus a handful of industrial-strength options:
Admeld’s price floor algorithms analyze historical bidding patterns, audience segment values and your business rules to dynamically set the optimal price floor for each impression.
Creates an upfront bidding environment, empowering you to set rules within the exchange and giving preference to buyers (DSPs or Agency Trading Desks) based on pre-negotiated terms.
By launching this private exchange, we can work directly with our agency and media partners, offering them better pricing, more informed and targeted advertising buys, and the opportunity to deal directly with trusted and premium content sources.—Peter Naylor, EVP, Digital Media Sales at NBC Universal Digital
A Higher Level of Control
In contrast to the large, general ad exchanges, private exchanges offer a much more granular pricing controls. For instance, instead of just assigning floors and blocks to individual trading desks, DSPs, and advertisers, private exchange publishers can create rules and prioritization based on multiple combinations of those players. It also has much deeper support for the sale of guaranteed inventory.