Lijit, the leader in custom site search, engagement tools and advertising for online publishers, engaged with Admeld to deliver a premier display advertising solution for mid and long-tail publishers. Lijit has seen over 1,000% growth in 2010 while working within the Admeld ecosystem.
In March of 2010, Lijit approached Admeld to put together a solution that helps mid- and long-tail publishers better monetize their sites. Lijit has a network of 15,000 sites spanning more than 90 million unique users per month. They required access to hundreds of sources (ad networks, exchanges, DSPs) bidding on ad impressions within the Lijit Network. Lijit’s specific requirements were to find a partner who could take on the company’s high volume of ad impressions and a platform that could automatically adapt to fit their needs while protecting their brand image.
The companies agreed that the best way to begin working was via Admeld’s RTB platform, which gives Lijit the power to optimize ad performance for publishers in real-time. When Lijit signed with Admeld in March of 2010, they were running 1MM impressions through the Admeld platform. As of December 2010 Lijit was running 255MM impressions.
Admeld provides Lijit a scalable, transparent optimization solution that accommodates a massive amount of inventory through the new RTB models. The partnership enables Lijit to provide its mid- and long-tail publishers with access to higher fill rates and greater CPMs than they would otherwise be able to get on their own. Using first and third party data available through the Admeld platform, Lijit is also able to provide management, support, and optimization for its publishers.