Summary

Pandora, the popular online music discovery service leveraged Admeld’s capabilities to generate a 95% increase in the publisher’s yield from unsold inventory in one quarter.

Client Objectives

In Q209, Pandora approached Admeld seeking to maximize the value of their online and mobile ad inventories and looking to decrease the operational drain’s they were experiencing due to the lack of an automated solution.

Admeld's Solution

After consulting with Pandora about their business rules and block lists, Admeld configured Pandora to start using our Yield Management functionality, which efficiently selects the most lucrative mix of ads across a variety of demand sources. Admeld’s client service team closely monitored the ad quality, worked with Pandora to create custom performance reports, and handled all related billing and reconciliation.

Results

Pandora experienced a 95% increase in yield from their discretionary ad inventory. The company has since seen significant reduction in operational costs, as they’ve been able to focus on their core business, the direct sales channel.