The Private Exchange White Paper
This white paper is designed to help you understand how premium publishers are putting private exchanges to work, what their implications are for sellers and buyers, and what they mean for the future of digital advertising.
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RTB Hits The Mainstream
Admeld commissioned Forrester to size the US RTB market, forecast its growth in 2011, and explore the trends driving it. The data is based on a broad set of interviews with ad agencies, publishers and Demand Side Platforms (DSPs).
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Agency RTB Landscape
A quick reference guide to how the major holding companies, trading desks and agencies are buying on the Admeld platform. Includes the names of select RTB advertisers that fall under each, as well as a directory of the top Demand Side Platforms (DSPs).
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