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WWE.com Tag Teams With AdMeld for Ad Network Optimization
World Wrestling Entertainment ® Using Cutting-Edge Technology to Optimize and Manage its Ad Network Relationships
NEW YORK - June 17, 2009- AdMeld, the leader in ad network optimization for premium publishers, today announced a partnership with World Wrestling Entertainment, one of the world's most recognized entertainment & media brands. WWE is leveraging AdMeld to optimize and manage its ad network relationships across the brand's flagship web property, WWE.com. The announcement marks the latest customer win for AdMeld, which already serves more than 65 premium publishers, including The Huffington Post and WorldNow.
AdMeld's technology makes it easy for publishers to get the most out of their discretionary inventory. It dynamically selects the most lucrative mix of ads across hundreds of networks, consolidates performance data into one interface, and delivers payment to publishers in a single monthly check. In addition, AdMeld's powerful management tools protect publishers' brands by excluding unwanted creative units.
"We built AdMeld to serve large, premium publishers like WWE," said Michael Barrett, CEO of AdMeld. "As publishing veterans ourselves, we understand their business objectives and we're focused on maximizing their revenues and providing a high level of transparency and control."
